The whole idea that influencers are successful on Facebook is that they have already gone through the method of building a following.
You need to make up your expertise on Facebook by sharing a string of excellent posts – interesting links, images, and updates. To really succeed as an individual you should build up a field of interest where you can become known as an expert.
While businesses may choose to use influencers to run for them, they will probably also want to build up some form of Facebook behavior themselves. Over time they can use it to help people acknowledge them as experts in their niche. Starbucks has shown how to do this properly, and their page has 37 million followers/like.
The prime goal of your Facebook fan page should be to provide a place where people can get to know you. If they like your content, they will come to recognize you. In time, that means they will imagine you. And ultimately, they are likely to be pleased to contribute money to buy something from you.
Selling Items in the Facebook Marketplace or a Facebook Buy and Sell Group
Depending on your location, you will see a wide category of goods and services for sale on the Facebook Marketplace. These are listed in categories covering from Home and Garden to Vehicles, mobiles, and Bikes.
A Facebook user can select the country area from which they see products for sale. For instance, you can set it to display goods for sale within a fixed range of your home. You can also separate by price.
You could earn some money by placing your extra goods on Facebook Marketplace. You may have to enter into discussions with people, so be sure to keep in mind the lowest price at which you are ready to sell.
Similarly, there Buy and Sell groups on Facebook in most areas. You can make posts selling your spare goods in these organizations. They often have a common core of features, and therefore suffer less haggling from people seeking to get a bargain.
Operate a Facebook Group in Your Interested Niche
Although there is little value in managing a Facebook group with the sole focus of making sales, they can be a helpful way in which to let people know what you offer.
Facebook Groups can be especially useful if you sell information products. You can set up a group, encouraging members to help each other, and share ideas. Once again you need to assure that you offer group members valuable content, and every so often you can recommend your product as a solution to their difficulties.
Facebook Groups can also work well as an offspring to other activities. For instance, if your product is a program or an eBook, you could run a Facebook Group for members of your class or people who have purchased your eBook.
If you provide advanced coaching, you could use a Facebook Group as a place where your customers can come together. You could possibly even operate it as a Mastermind group.
Sell Product on Your Facebook Fanpage
Many businesses find that this can be tricky. It is not easy to build a high enough Significance Score for your page’s posts to appear in your followers’ news feeds.
Therefore to make money on Facebook using your fan page you need to organize and share content that people value on a daily basis. As Kim Garst says, her Facebook Selling Formula is “Be Useful + Be Authentic + Sell Occasionally = Big Facebook Sales.”
If you engage in influencer marketing, your influencers can assist you with this. They can provide helpful and authentic content, and direct their followers to your fan page.
You could consider adding some Facebook advertising to increase the reach of your sales posts. But don’t forget, to build up an essential audience, the bulk of your posts cannot be sales-oriented. They need to be valuable and/or interesting to your possible audience.
With Facebook Advertising it’s necessary to remember where most Facebook users are in the Buying Cycle. They are not using the platform with an aim to get anything at all. It is not like advertising on Google, where potential buyers seek terms to help them make a purchase. People come to Facebook to converse with their friends, catch up with what their colleagues are doing, and watch funny cat videos – not to buy your product.
Therefore it is your efficiency to build a sales funnel. To do this you want to reach as broad an audience as potential– so you should share a type of content. Provide a mix of links to position blog posts, videos, funny anecdotes, debatable statements, infographics, and anything else you think will attract people to you. They should, in some way, relate to the product you are selling – or at very least the type of people who would be engrossed in your product.
Once you have created a base of followers (either by yourself or with the help of influencers), you should start advertising content to them. Pay consideration to the engagement levels on these posts, and share more of the type of material with the most important engagement.
You should then analyze promoting content in ads targeted to Lookalike Audiences. Although these people will presumably never have heard of you before, they have confirmed from their past activities that they have related interests to the people who have followed you. Therefore it shouldn’t be too difficult to bring these audiences with your content.
Influencer Marketing on Facebook
Many brands fight to build the numbers necessary to earn money from Facebook. In this situation, it is normal for firms to turn to influencers for help.
Influencers have done the hard union of building a following. Anybody who is now a Facebook influencer commenced off a “Facebook nobody.” However, they took the time to prove themselves in a niche, and they have gone through the basic steps to build authority and trust, and therefore a following.
They know that they can join alliances with brands, spreading the brands’ messages in ways that would oppositely be impossible for the brands. The most essential condition is that the brand makes a good fit for the influencer’s followers.
Influencers can deliver sponsored content to their followers. They may also work more directly by experiencing affiliate links.
This Facebook influencer hit 7 million video views within 48 hours, and also led to newspaper coverage for The Meat Men. As a connection, The Meat Man’s own Facebook page has only about 10,000 likes and could never have made as much publicity on its own.
Maybe the best solution for a business is to build up its Facebook page, but at the same time struggle with influencers to kickstart the process, and give the reach that the greatest brands can’t solvealone.
You should then hold promoting content in ads targeted to Lookalike Audiences. Although these people will probably never have learned of you before, they have demonstrated from their past projects that they have similar interests to the people who have supported you. Therefore it shouldn’t be too complex to attract these audiences with your content.
Earn Money from Facebook Ads (Video Views)
A few years back Facebook introduced Video Ads for publishers. You might have seen many short-form videos about ‘how to do this”, DIY Tips, Five Minute Crafts which have a massive number of video views and shares.
Earn Money from Facebook into Video Views Facebook Video creators who create original videos can now monetize videos by including ads into certain videos.
Facebook allows creators to monetize ads in three ways: pre-roll, mid-roll, and image ads.
There are some standard best methods and eligibility standards you need to follow to start monetizing your videos.
You must publish videos from a Page, not a profile, to be qualified for in-stream ads
Have more then 30,000 views of 1-minute
Have 10k Page followers
Publish 3-minute videos in HD quality
For full list of eligibility requirements visit Facebook instream ads
Earn Money from Facebook Groups
If you have used Facebook in the past you would have surely used some Facebook group or the other.
A few years back a friend of mine offered me to a group called Seconds to None which can be used to sell second-hand products via the group.
I have sold at least 20 things from this group and made money.
While we are discussing these groups, do note they do have some strict rules that you cannot sell new items.
I even know some people who buy second-hand stuff from friends, restore it and then resell it on Facebook groups for a margin.
This is obviously a little harder as you need to find a good position, in-demand product, and then find a buyer also for it.
While you are trying to earn money from Facebook groups, do watch out for popular scams such as making payment through QR code, people reserving your products & people asking for credit card knowledge.